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En esta guía, exploraremos los cuatro usos principales de IA y ML en marketing de fidelización: personalización, chatbots, gamificación y prevención de fraudes en programas de fidelización, así como ejemplos específicos de estos tipos de mejoras en acción.
Desde el empleo de la hipersegmentación hasta la prevención de los altos costes de fraude en fidelización, la implementación de IA y ML, que permiten a las marcas crear experiencias de marketing uno a uno altamente personalizadas para establecer la lealtad del cliente a escala.